Shared value for business and sustainability

"WE committed to a promise that a sustainable success of business should be achieved with a profitable business model." 

Traditionally, businesses are falling into the two extreme models within the continuum, either goes purely social or purely financial.  We manages our seafood business with social responsibility and commercial profits. Our business promotes sustainable seafood and promotes sustainable seafood education to generate a profitable return.

Incorporate Social and Environmental impact into decision-making.

We understand that this journey should not be easy. WE are inviting all collaborator who are sharing similar vision and values with us.


Since all management operations are the choice for management enhancement, we are committed to combining social commitment and educational participation. And we want to share this goal with all of our business partners.

"100% of FISHMONK products committed to ASC & MSC certification among the entire production to distribution, in other words, every sector within the mentioned supply chain have also be certified with the same standard, which provides liable check and balance for our sustainability, food safety as well as environmental concern in practical consideration."

100% Traceability


Sustainable fish stocks

Are enough fish left in the ocean? Fishing must be at a level that ensures it can continue indefinitely and the fish population can remain productive and healthy.


Minimising environmental impact

What are the impacts? Fishing activity must be managed carefully so that other species and habitats within the ecosystem remain healthy.


Effective fisheries management

Are operations well managed? MSC certified fisheries must comply with relevant laws and be able to adapt to changing environmental circumstances.

Certifying environmentally and socially responsible seafood.

Aquaculture is the solution.

Projections indicate that by 2050 the population of the world will rise to more than 9 billion. To meet the challenge of feeding so many people we’ll need to essentially double our current food production. 


More than half of the fish consumed globally already comes from aquaculture.But the rapid rise in demand for farmed fish presents its own problems. When aquaculture is not well managed, it can have a range of adverse impacts, including poor site management, water pollution, disruption of local ecosystems and poor working conditions.



100% of FISHMONK products committed to ASC & MSC certification

Robust standards to consumer needs

Once the ASC/MSC certification is offered, the holder should renew their certification status every single year; On the other hand, the MSC/ASC certification standards are also flexible, which are varied and evaluated occasionally as to catch up with up-to-date scientific findings and our fast-changing circumstances. 

A computer system is used for product sales and allows any product or batch of products sold as certified to be traced from its sales invoice to a certified source. 


Real time checking mechanism

All participation within our operations are required for the well preparation on all records of financial and operational transaction care- fully and accurately, with a high standard of commitment towards society, environment and community.

Documents Disclosure & Sharing

Besides, any forms of private in- formation and documents which are related to our business practices with our Partners shall not be disclosed unless it is under law basis of processing.

The ASC Standards

The ASC Standards are developed in line with Food and Agriculture Organisation (FAO) of the United Nations Guidelines and is the only aquaculture certification scheme to be recognised as a full member of the ISEAL Alliance Code of Good Practice for Setting Social and Environmental Standards, which requires inclusive and transparent standard setting.


ASC standards are developed and implemented according to ISEAL guidelines –

multi-stakeholder, transparent, incorporating science-based performance metrics.


The requirements in the standards are realistic, measurable and auditable and deliver real change.


A globally recognised, market-oriented programme that aims to promote meaningful improvements in aquaculture production in a credible and cost efficient way that adds real value to producers and buyers of certified products.